Our Company

Our story began with an idea that everyone should have great hair. Behind our brand is a team of creators, salons, and stylists. But our most valuable asset has been our loyal customers and clients who continue to support It’s a 10 Hair Care products.

Over the years hair care has gotten confusing. Many brands have filled store shelves with an array of products – all that only seem to accomplish one thing. People have had to create their own concoction of products in order to get the results and hair health they are looking for. It’s a 10 made it simple. Our hair care products provide exceptional results designed to deliver a combination of 10 benefits – all in one bottle.

Now, through our exclusive professional salon formulas, you can enjoy shine, moisture balance and healthy movement with just one product. We call it “strength in simplicity” and it will undoubtedly change the way you think about hair care.20 years in the making, it’s a 10 has become the best.



Creating a custom hair care line was no small feat. When It’s a 10 Haircare decided to embark on that journey, they set a course to change the way hair care delivered results. Over 20 years in the making, It’s a 10 has become the “go-to” product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience – instantly.

For the creators, finding a product that could deliver everything in one bottle led to piecing together multiple products to get the full results they knew a customer would want. They envisioned a complete line of salon-quality, multipurpose products that would deliver salon-mirror results.

It took years of trials and testing to deliver a perfect product: one that truly rates a 10. To this day, the creators play a direct role in the research and development of the line. They continue to drive the creativity and quality through a hands-on approach of each refinement to the It’s a 10 product line. Through personal dedication, It’s a 10 brings simplicity and refinement into salons and homes around the world.



It’s a 10 works closely with suppliers and develops partnerships with communities to deliver salon-quality products. We continually seek new ways to use quality ingredients, proteins, antioxidants and formulas that will be gentle, yet effective, for your hair.

Gluten Free Products:

  • Miracle Leave-In Product
  • Miracle Daily Conditioner
  • Miracle Shine Spray
  • Miracle Texture Fiber
  • Miracle Firm Hold Gel
  • MIracle Styling Cream
  • Miracle Leave-In Plus Keratin
  • Miracle Shampoo Plus Keratin
  • Miracle Deep Conditioner
  • MIracle Oil Plus Keratin
  • Miracle Leave-In Lite
  • Miracle Volume Shampoo
  • Miracle Leave-In for Blondes
  • 5-Minute Hair Repair for BLondes
  • Silk Express
  • Miracle Styling Cream
  • MIracle Dry Shampoo & Conditioner All-In-One
  • MIracle Finishing Spray