Our story began with an idea that everyone should have great hair. Behind our brand is a team of creators, salons, and stylists. But our most valuable asset has been our loyal customers and clients who continue to support It’s a 10 Hair Care products.
Over the years hair care has gotten confusing. Many brands have filled store shelves with an array of products – all that only seem to accomplish one thing. People have had to create their own concoction of products in order to get the results and hair health they are looking for. It’s a 10 made it simple. Our hair care products provide exceptional results designed to deliver a combination of 10 benefits – all in one bottle.
Now, through our exclusive professional salon formulas, you can enjoy shine, moisture balance and healthy movement with just one product. We call it “strength in simplicity” and it will undoubtedly change the way you think about hair care.20 years in the making, it’s a 10 has become the best.