MIAMI, Sept. 23, 2021 /PRNewswire/ -- It's a 10 Haircare, the brand best known for their award-winning shampoos, conditioners, masks and leave-ins, is proud to announce the talented singer, Justine Skye as the face of their NEW Coily Miracle Collection. Skye joins the brand as they promote the collection, geared towards textured hair types.
As fans of Justine's powerful music and effervescent style, and learning she too was a fan of It's A 10's existing line up, the brand decided it was the perfect time to join forces with the songstress for their most recent collection and its corresponding campaign. This massive partnership marks the first-ever celebrity-driven campaign for one of the largest, household name, haircare brands.