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For over 20 years, It’s A 10 has been the go-to product for beautyeditors, professional hairstylists and clients worldwide.
"It's A 10's signature Miracle Leave-In conditioner now sells 17 million bottles a year."
"If you can’t retain length due to constant breakage, this “miracle” mask is just the fix for your hair needs."
"The original formula is a classic, but this new version is ideal for those who want to achieve a prefect blow out at home. It leaves hair manageable and very shiny."
"It's A 10 will help rebalance oily skin and reduce discomfort."
"The It's A 10 Miracle Volumizing Shine Treatment is awarded the Best Treatment Product for Fine Hair by the Oprah Magazine."
It’s a 10 Haircare is a standout in the multi-tasking beauty spotlight titled, “25 Products That Will Change Your Life”
As seen in Harper's Bazaar
As seen in Glamour Magazine
As seen on Yahoo! News
As seen on Good Morning America
Understanding why ingredients matter.
At It’s a 10 Haircare, we believe every strand matters. That’s why we’re committed to using premium, salon-quality ingredients that deliver visible results while maintaining hair health. From hydrating botanicals to restorative keratin, every formula is designed to repair, strengthen, and protect—all without unnecessary additives.
Carolyn Aronson, founder and CEO of It’s a 10 Haircare, turned her 20+ years as a hairstylist and salon owner into one of the only female-owned professional haircare brands.
Frustrated with single-benefit products and confusing claims, she created a line that delivers salon-quality results in just one bottle. Starting with the iconic Miracle Leave-In, the brand quickly gained fame through professional stylists and their clients.
"Just after one use my hair was silky, smooth, & shiny! No longer dry, frizzy, and tangled!
It really is a miracle!
"Smooth, silky, shiny, no frizz or flyaways. This product truly changed my hair routine!"
Mary M.
Verified Customer
"The absolute best finishing spray on the market!"
Absolutely Amazing!
"After only one day of using this product, my hair feels softer than it ever has!!! One million percent recommend this product"
Jennifer A.
Verified Customer
"This product made me confident in my hair again, even in challenging weather.
Def a 10!
"It smells like an expensive hair salon product, detangled my dyed hair, and made it feel so smooth, shiny, and soft; it also reduced my frizz. I will use it every day! Soooo good."
Amy
Verified Customer
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It's A 10 is Leaping Bunny Certified! We never test on animals.
Environment First
We create products that uphold our values for our environment.
