It's a 10 Miracle Daily Shampoo Plus Keratin

Rated 4.9 out of 5
Based on 213 reviews
$25.00
Rated 4.9 out of 5
Based on 213 reviews

About This Item

As if our Miracle Shampoo wasn’t enough, we’ve now combined it with hair’s favorite fighter, keratin! It’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use. Plus, it smells amazing and will have you mistaking your shower for the spa in no time!

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Keratin Amino Acids an Hydrolyzed Keratin: restores lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place

Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

10 Benefits: 

1) Keratin Protein infused

2) Helps restore moisture

3) Increases shine

4) Nourishes dry hair

5) Decreases frizz

6) Preserves hair Color

7) Improves elasticity 

8) Provides UV protection

9) Locks out humidity

10) Helps prevent breakage

How to: Apply to wet hair with massaging motion. Rinse thoroughly. 

Styling Tip: Work through hair using flat hands to avoid excessive tangles.  Rinse gently and thoroughly with warm water.

Packaging may vary

PLEASE NOTE:
Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. 


Frequently Bought Together


Ratings & Reviews

average rating 4.9 out of 5
Based on 213 reviews
  • 5 Stars
    198 Reviews
  • 4 Stars
    13 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
99% of reviewers would recommend this product to a friend
213 Reviews
Reviewed by Cheri
I recommend this product
Age Range
55 - 64
Hair Type
  • Wavy
  • Curly
  • Dry
Rated 5 out of 5
Review posted

Excellent shampoo

Dealing with thick, wavy/curl, and dry hair has been a challenge. Using it's a 10 Miracle Daily shampoo plus keratin has made my hair feel wonderful!!

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Reviewed by Jade H.
Verified Reviewer
Age Range
Under 18
Hair Type
  • Wavy
  • Color-treated
  • Coarse
Rated 3 out of 5
Review posted

Didn't help me, could work for others though

It dried my hair out and made it flatter, though it didn't seem to thin my hair out any. I think It's a 10 generally gets it right on their leave-ins and other out-of-shower products, and I do think if you have naturally oily hair this could help balance it out, but I wouldn't recommend for dry hair or thick hair.

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Reviewed by Shelia B.
Verified Reviewer
I recommend this product
Age Range
55 - 64
Rated 5 out of 5
Review posted

Great Shampoo

I love this product, I was hooked the first use. it smells so good and makes the hair smooth and smooth. I would recommend this products. It is hard finding products that work and when you do they discontinue them, but I see these products have been around for awhile. I am totally satisfied.

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Reviewed by maria r.
I recommend this product
Age Range
25 - 34
Hair Type
  • Color-treated
  • Combination
Rated 5 out of 5
Review posted

wowwww

I have freshly highlighted hair and keratin treatment done. I bought the shampoo and leave in conditioner to help restore my hair and make the treatment last longer. I can not express how impressed I'm by it. The bottle is small but a little goes a long way so does the leave in conditioner. My hair is frizz free and it feels clean and soft. I have used other more expensive brands like olaplex and kerastase, I always end up with flaky hair. Overall its a 10 for me. :)

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Reviewed by Allie e.
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair Type
  • Color-treated
  • Dry
  • Damaged
Rated 5 out of 5
Review posted

This is better than sex

Let me tell you guys, girls, get thisssss. This stuff is amazing!! Makes my hair soo soft, shiny and smells so good. This is by far the best shampoo and conditioner set I’ve ever used. I’ve tried sooo many products for my frizzy, damaged super blonde hair but this stuff is just amazing.

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