It's a 10 Miracle Volumizing Shine Treatment

It's a 10 Miracle Volumizing Shine Treatment

It's a 10 Miracle Volumizing Shine Treatment


Turn Up the Volume to the Absolute Max  

Say goodbye to flat, dull, lifeless hair and get ready for up to 10 times the vibrant bounce, lift and presence with It’s a 10 Miracle Volumizing Shine Treatment. This amazing conditioning therapy works to build volume from inside the hair itself, unlike hair sprays, gels, mousses or other styling products that can weigh fine hair down. Instead, It’s a 10 Miracle Volumizing Shine Treatment is used after shampooing to penetrate the hair shaft and enrich it with plumping moisture and protein so even air-dried hair enjoys soft shine, noticeable body, and beautiful inner strength. At the same time frizz, breakage, and dullness are reduced and hair is protected from damage that can leave locks lifeless. The results are stunning and it’s one of the simplest and most effective ways to give your hair more “oomph” each and every day.

 It’s a 10 Miracle Volumizing Shine Treatment gives your hair up to 10 times the volume with powerful ingredients like:

 Hydrolyzed Collagen

This essential protein is the master building block of skin and hair and provides lasting structure to even the finest strands


An essential fatty acid that imparts rich moisture and softness

 Althaea Officinalis (Marshmallow) Root Extract

this natural hair-care powerhouse offers numerous benefits such as lift, body, volume and lightweight conditioning with absolutely zero build-up or heaviness. It also works to improve hair’s health by reducing scalp irritation and dryness – imparting even more weightless volume.

 Horsetail Herb Extract

Enhances hair’s natural production of collagen while also enhancing shine and reducing frizz

 Hydrolyzed Rice Protein

Light-as-air formula for rebuilding and strengthening damaged hair

 Rooibos Tea Extract  

Shields hair from environmental challenges

 Hydrolyzed Silk

an easy-to-absorb silk protein formula that restores natural lightweight moisture balance while adding strength and shine

 Castor Seed Oil

Nourishes hair root to tip with essential omega fatty acids. Smoothes cuticle to minimize frizz, enhance softness, texture and manageability.  

 **Our Tip**

Use instead of conditioner after shampooing a few times a week. Work through hair until a rich foamy lather appears, then rinse fully. If additional conditioning or detangling is necessary, pair with It’s a 10 Leave-In Lite. Hair will respond with up to 10 times its normal volume on its own, with no special styling tricks or products necessary. To keep hair at its bounciest and fullest, use only two to three times per week maximum.



Due to high levels of protein content, not recommended for bleached hair. 



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