I received a sample pack of various products. One of them was the Styling Serum. This morning I took a shower and washed my hair but did not use conditioner. When I took the towel off..what a rat's nest. I put the serum on I think I used it a lot but when I curled my hair I couldn't believe how soft and not dry or frizzy it was so perfect. This is something I have struggling with for a very long time so I was overjoyed.