Awards & Press

We're extremely proud and honored that so many salon professionals and consumers love It's a 10. However, it is the respect of the international salon and beauty products community that proves we’re continuing to deliver on our initial mission.

We craft elite quality hair care products that outperform everyone's expectations in simple, convenient, multifunctional and award-winning ways. A few of our latest recognitions appear below, but we're always busy creating the next prized product. Check back soon for even more accolades.

Brides Beauty Awards

Among its list of beauty products used to create a chic bridal up do, Brides magazine also awarded It’s a 10 Miracle Leave-In...

2017 Glamour Beauty Awards

Glamour magazine voted It’s a 10 Miracle Leave-In Product to its 2017 Beauty Awards as the Best Hair Product,according to its...