Breast Cancer Awareness Pink Miracle Leave In
It’s a 10 Contact:
Erica Lazarus, The Lazarus Group
www.LazarusPR.com
P: 917.257.5481
It’s a 10 Hair Care Continues Support of Christina Applegate’s Foundation, Right Action for Women, with Limited Edition Bottle
~ HOT Pink Miracle Leave-in Product hits stores October 2011~
Deerfield Beach, Fla. JUNE 2011 – It’s a 10 Haircare is honored to continue the fight against breast cancer, alongside advocate and survivor Christina Applegate and her foundation Right Action for Women, a charitable services fund of the Entertainment Industry Foundation. For the second year in a row, It’s a 10 Haircare has teamed up with Right Action for Women to create a limited edition bottle of the Miracle Leave-In Product.
Throughout the month of October, salons and beauty supply stores nationwide will sell the It’s a 10 Miracle Leave-in Product in a HOT PINK Limited Edition bottle. Portion of proceeds from the sale benefit Christina Applegate’s Right Action for Women (RAW), which educates women about what it means to be at high risk of breast cancer and provides financial assistance to cover the high cost of advance breast screenings to women most at risk.
Applegate has been a true fan of the It’s a 10 haircare line, and owners Scott Scharg and Carolyn Plummer are thrilled to help her make an impact in the battle against this disease.
“Christina was so generous with her public support of It’s a 10 over the past few years,” said Carolyn and Scott, CEO’s of It’s a 10. “We were very proud to have made a significant donation to Right Action for Women last year and are proud to support the cause again this year. Christina is a constant inspiration to all of us.”
An Emmy-winning actress and breast cancer survivor, Applegate founded Right Action for Women in 2008 after receiving her own breast cancer diagnosis.
“I am so grateful to It’s a 10 for their continued support of Right Action for Women and their commitment to help young women become educated about their risk for breast cancer,” said Applegate. “Their dedication will impact the lives of women everywhere.”
About It’s a 10 Hair care
It’s a 10 is a well-established hair care line sold in salons and beauty supplies worldwide and offers exceptional multi-purpose products. Founded by former stylist and salon owner Carolyn Plummer and marketing and business executive Scott Scharg, the line was inspired by years of first hand salon experiences, perfected and simplified to one unique line providing all of your hair care needs.
About Right Action for Women
Right Action for Women was established by award-winning actress Christina Applegate, and is a charitable services fund of the Entertainment Industry Foundation, a 501(c)(3) organization. In 2008, after receiving her breast cancer diagnosis, Applegate created the fund to educate women about what it means to be at “high risk” for breast cancer and encourage them to talk to their doctors about appropriate screening. Right Action for Women will provide aid to individuals who are at increased risk for breast cancer and do not have insurance or the financial flexibility to cover the high costs associated with breast screenings. www.rightactionforwomen.org
About It’s a 10 Miracle Leave-In Product
A restorative, deep-conditioning treatment that delivers instant results. The Miracle Leave-in Product is an ideal solution for smoothing hair, eliminating frizz, restoring shine, and enhancing natural body. As well, it is an excellent nourishing treatment that can be used alone and/or as a restorative styling product that leaves hair soft and bouncy. Made with numerous natural ingredients our Miracle Leave-In Product works with all hair types to bring out natural luster and manageability while also making hair stronger and healthier with every use. Retail price $17.96 for 4 oz. bottle.
It’s a 10 Miracle Leave-In Product is fortified with natural ingredients such as: Panthenol, Sunflower Seed Extract, Green Tea Leaf Extract, Silk Amino Acids and Citric Acid (Vitamin C).
Our Tip:
For a smooth yet controlled style, place one or two spritzes of It’s a 10 Miracle Leave-In Product into the palm of hands. Then, gently run fingers through dry, styled hair instead of pomade or styling crème. For extra shine, apply more product to wet hair then blow dry and style as normal.
